AI searches of local businesses are designed to answer questions, often by referencing the most knowledgeable sources.

You know you’re knowledgeable, and you have good content on your website and social media pages, but AI doesn’t cite you. Why not?

The problem is that you may not be giving enough expertise signals that AI can read. AI looks for:

• Product/service descriptions
• FAQs page
• Educational content
• Practitioner bios
• Obvious credentials
• Case studies
• Treatment explanations

Many times this information is available, but requires schema markup to point AI to it. Other times, the content needs to stand alone so AI can read and cite it.

Guild AEO highlighted an optometrist’s expertise about cataracts by publishing a series of blog posts. This doesn’t just help patients; it helps AI see our client’s knowledge about:

• Cataracts
• Eye surgery co-management
• Surgery prep
• Post-surgical care

We connected those cataract topics to our optometry client, so AI sees their expertise.

What expertise are you showing AI?

Find out quickly at no charge, and get a free roadmap to visibility in AI searches.