Build a Foundation for Business Growth:

#1 – Merge the physical with the digital. To thrive in business, live in both worlds.

Merge your on-the-street assets with their corresponding digital reality so shoppers can virtually see you
without leaving their car, coffee shop, or home. Then they’ll contact you. Here’s how:

• Your business location is on a digital map that shows up accurately in searches.
• Your business name, address, and phone (NAP) are listed in dozens of online directories. You own your name online.
• Your reviews are publicly visible. This is where your prospects become customers.

#2 – Be Mobile Friendly. Most searches are now done on mobile devices.

Have a website that displays well on phones and tablets. Make sure your company details are registered
accurately with the search engines so you can be found and contacted with “Click to Call” or text message.

#3 – Encourage lots of Reviews & show them everywhere!

Shoppers are looking for reviews. Work to get 5-Star Reviews. Ask for reviews. Use a feedback system and review portal. Then show off your good reputation every way you can, especially in a website livestream.

#4 – Create articles, photos, videos & news releases. Distribute everywhere.

1. Show up in local searches with more than your website on the results list.
2. Tell shoppers who you are and what you do best. Build trust. Create connections.
3. Boost your authority with the search engines when you encourage natural links to your website.

Links from press releases, social media pages, photos, videos, industry websites, locally relevant organizations, and high authority sites will improve your search rankings.

#5 – Work with us. – Connect with Guild Marketing today to discuss how to compete with your rivals.

Chances are excellent that you will dominate your competition, who are either ignorant, cheap, or too lazy (!) to take these steps. (No disrespect intended.) Taking action will give you an advantage!

Written in Sept. 2012, revised in 2022, still true in 2025, but now we’ve added AEO* and AI agents. Don’t be left behind!

*AEO = Answer Engine Optimization