Optimize Your Google My Business Page

Google considers higher rankings for active businesses who:

• publish Google Posts
• reply to reviews
• keep special hours updated
• answer questions

We can manage these GMB features for you if you wish. We specialize in Optometry and we will learn your particular practice’s services and specialties. 

When we manage your GMB page, we will fully optimize your profile as follows.

• Create only one GMB Page (no duplicates – check Moz Local)
• Verify ownership
• Fill out everything
• Fill out all attributes
• List your menu/services
• Set hours and special hours
• Get a 360 tour if it makes sense
• Enter your address
• List cities served by name or zip code
• List all relevant business categories, the primary category listed first. Choose only what you are, not what you do or have.
• Use local business URLs (eg. appointments, reservations, bookings)
• Add reservations/bookings with Google’s approved third-party vendors
• The previous steps can get you showing up in reservations by Google
• Add photos + videos (logo, cover image, storefront, team, inside store, etc)
• Write a description (do not stuff keywords/links — it’s not part of the algorithm)
• Get a custom URL
• Answer questions
• Frequently use Google Posts
• Respond to reviews, good and bad
• Make it easy for customers to leave reviews (with a custom short link)
• Allow customers to message you – keep that response rate up!
• Flag inappropriate reviews if a legitimate reason (see policies)
• Get your products seen using the product editor + product catalog
• Hotels can add class ratings and amenities
• Move reviews to different listings if necessary
• Follow Google My Business guidelines