Optimize Your Google Business Profile

Google considers higher rankings for active businesses who:

• publish Google Posts
• reply to reviews
• keep special hours updated
• answer questions

We can manage these GBP features for you. We will learn about your services and specialties and write impactful descriptions.

We will fully optimize your profile as follows:

• Create one GBP Page (no duplicates allowed)
• Verify ownership
• Fill out everything
• Fill out applicable attributes
• List your menu/services
• Set hours and special hours
• Get a 360 tour if it makes sense for you
• Enter your address
• List the cities you serve by name or zip code
• List all relevant business categories, the primary category listed first, and choose only what you are, not what you do or have.
• Use local business URLs (eg. appointments, reservations, bookings)
• Add reservations/bookings with Google’s approved third-party vendors
• The previous step can get you showing up in reservations by Google
• Add photos + videos (logo, cover image, storefront, team, inside store, etc)
• Write descriptions of your business and each service or product
• We do not stuff keywords or links into the descriptions; it’s not part of the algorithm
• Get a custom URL
• Answer questions
• Frequently use Google Posts
• Respond to reviews, good and bad
• Make it easy for customers to leave reviews (with a custom short link)
• Allow customers to message you – keep that response rate up!
• Flag inappropriate reviews if a legitimate reason (see policies)
• Get your products seen using the product editor + product catalog
• Hotels can add class ratings and amenities
• Move reviews to different listings if necessary
• Follow Google Business Profile guidelines
• Stay on top of Google changes and updates