On-Page SEO

A SMART WEBSITE HAS ON-SITE SEARCH ENGINE OPTIMIZATION (SEO)

A smart website is one that communicates with the search engines in special ways so they deliver the precise information a search user is looking for. This is on a page by page basis.

 

PAGE TITLES

Your web pages can be that smart when you go into your settings for each page to write a title and description that reveals the information the page contains.

 

SCHEMA, SITE MAP

In addition, you can communicate with search engines behind the scenes, so to speak, with a site map and specially coded schema on each page.

We can do this ON-SITE SEO for you without interfering with your website design, layout, or content.

 

INBOUND, OUTBOUND, AND INTERNAL LINKS

  • Inbound links: directory listings are the best way to get inbound links – a major ranking factor. Your name, address, phone (NAP), and web address with a link to your site tell the search engines that other websites find your site to be of interest to their readers. There are a wide variety of directory sites you should be listed on. These include social sites like Facebook, Twitter, and Instagram; business sites like the Better Business Bureau and Chamber of Commerce; industry sites that list you and your industry peers by specialty and location; and geographic sites such as your state, county, and city visitor guides. We will select the best directories for your business and manage the posting of your information.
  • Outbound links: we encourage sites to link to other websites as well, as this opens up the web. Link to other websites that back up the points in your blog posts, or provide further information. This will help Google work out which websites relate to each other on what subjects.
  • Internal links: to set up a proper site structure, link to at least one other related page on your site. It keeps visitors on your site and shows them more (background) information.