A smart website is one that communicates with the search engines in special ways so they deliver the precise information a search user is looking for. This is on a page by page basis.
Your web pages can be that smart when you go into your settings for each page to write a title and description that reveals the information the page contains.
In addition, you can communicate with search engines behind the scenes, so to speak, with a site map and specially coded schema on each page.
We can do this ON-SITE SEO for you without interfering with your website design, layout, or content.