The Basics

THE BASICS ELEMENTS OF A GOOD WEBSITE

Here are the basic foundational elements of a website that will work for you, not against you.

 

A GOOD WEBSITE IS SAFE, SECURE.

A secure website is safe from hackers who may otherwise try to steal information that is provided to your site by your customers. The search engines are aware of this and will warn your would-be new customers if your website is ‘Not secure’ and to ‘Be careful on this website.’

You can secure your website with a current SSL* Certificate from a reputable provider. READ MORE…

*Secure Socket Layer

 

A GOOD WEBSITE LOADS FAST.

Most of your competitors have websites that load in less than one second. That’s what users expect. If you have a site that loads in less than three seconds, you have a disadvantage. Some searchers won’t wait.

Google is beginning to warn searchers that a business they have selected has a slow website. The user has the option to go back to the results list and choose someone else.

You can set up your website to load in less than one second on both mobile and desktop devices. READ MORE…

 

A SMART WEBSITE HAS ON-SITE SEARCH ENGINE OPTIMIZATION (SEO)

A smart website is one that communicates with the search engines in special ways so they deliver the precise information a search user is looking for. This is on a page by page basis.

Your web pages can be that smart when you go into your settings for each page to write a title and description that reveals the information the page contains.

In addition, you can communicate with search engines behind the scenes, so to speak, with a site map and specially coded schema on each page.

We can do this ON-SITE SEO for you without interfering with your website design, layout, or content. READ MORE…

 

A SMART WEBSITE HAS CITATIONS ONLINE

Be recognized online for who and where you are and what you do. The fastest way to establish your business and website online is to be listed in various relevant directories and social media. You can publish your name, address, phone, website, and business description.

When the search engines see your organization mentioned on the web, they will begin to cite these listings in search results. More importantly, they will notice that other websites (the directories and social media) acknowledge and verify your existence, authority, and relevance. READ MORE…